Digital marketing and business operations professional with 7+ years of international experience across AdTech, paid media, campaign optimization, analytics, customer success and growth-focused initiatives.
Campaign optimization, audience strategy, paid media, performance measurement and data-driven recommendations focused on ROAS, CPA, CTR and conversions.
Meta Ads Manager, Meta Pixel, Events Manager, Marketing API, Conversions API, conversion tracking, attribution and troubleshooting.
Google Analytics, marketing analytics, attribution, conversion optimization, A/B testing and performance analysis.
Operational improvement, workforce planning, recruitment, client discussions, partnerships, process management and strategic execution.
Client identities stay confidential. The figures below are presented as performance examples from Meta performance-marketing work described for this portfolio.
Scaled a fashion catalog without losing margin.
Rebuilt the account around intent, catalog retargeting, SKU-level creative tests, and consolidated CBO winners.
Found scalable winners across dozens of SKUs.
Used high-volume audience and creative testing to isolate profitable angles, then scaled them with structured budget laddering.
Built qualified lead flow across multiple specialties.
Specialty-segmented campaigns, lead-quality optimization, and Conversions API improved attribution across a high-spend account.
Held profitable ROAS in a mature market.
Paired broad prospecting with focused retargeting and localized creative testing in a saturated, high-CPM environment.
TELUS Digital · Meta Enterprise Program · Riga · Oct 2024 – Jun 2026
Managed enterprise advertiser portfolios; advised on ROAS, CPA, CTR, conversions and audience targeting; analyzed attribution; supported Meta Pixel, Events Manager, Marketing API, Conversions API and Google Analytics implementations; troubleshot tracking and delivery issues; mentored consultants as an SME.
Fast Track Business Consultancy SIA · Riga · Jul 2025 – Dec 2025
Led digital marketing, Facebook presence, content planning, audience engagement, growth initiatives, daily operations, recruitment and workforce planning, performance evaluation, international partnerships and client/strategic discussions.
TELUS Digital · Meta Enterprise Program · Riga · Oct 2023 – Oct 2024
Supported enterprise advertisers with onboarding, platform adoption, campaign optimization, delivery, tracking, billing, measurement, attribution, Meta Pixel/API troubleshooting and SLA/customer satisfaction.
SIA KEBEBAR · Riga · Aug 2022 – Jan 2023
Managed operations and suppliers while building Facebook and Instagram presence through content creation, promotions and customer engagement; supported marketing and business development initiatives.
Bee Ess Engineers Projects Pvt. Ltd. · Ghaziabad · Jan 2020 – Aug 2021
Supported HVAC project coordination while managing Facebook, LinkedIn and YouTube presence, content creation, publishing, communications, proposals, technical documentation and project reporting.
Clarify the business objective, audience, measurement setup and operational context.
Read performance data, attribution signals, campaign structure and customer behavior.
Identify opportunities across campaigns, tracking, audiences, creatives and conversion paths.
Turn findings into practical recommendations, better execution and continuous improvement.
My career combines creative marketing, paid media, AdTech consulting, analytics, conversion optimization and business operations. I moved to Latvia in 2016, completed a Professional Bachelor’s Degree in Aviation Transport at Riga Technical University and an MBA at Riga Nordic University. During my MBA, I developed DigInn, a digital reservation platform concept for Latvia.
Google Digital Academy / Skillshop · July 2026
Google Digital Academy / Skillshop · July 2026
PMCPA Code e-learning · August 2026
Pharmaceutical promotion and communications compliance fundamentals.
Conducted market research, developed the business model, analyzed customer needs, created revenue strategies and developed a functional prototype demonstrating a product and growth mindset.
Open to opportunities where performance marketing, analytics, AdTech and business thinking can create measurable value.